FAQ — AI Visibility
et GEO

GEO is the new discipline of digital visibility for AI engines:

• Traditional SEO aims to appear in Google results as links
• GEO aims to appear in the AI-generated answers par ChatGPT, Gemini, Claude et Perplexity
• When a user asks an AI about a service or professional, GEO determines whether your business is cited in the answer
• An AI recommendation generates far more trust than an ad link, resulting in a 5x higher conversion rate

• SEO: optimizes for Google, displays a list of 10 blue links, traffic based on clicks
• GEO: optimizes for AIs, delivers a single answer with a direct recommendation, traffic based on trust
• On Google, your competitor sits next to you in results. On AI, it's either you or them — never both
• SEO and GEO are complementary: a strong Google presence helps GEO because AI engines consult Google to validate entities

• No, GEO complements SEO without replacing it. Google remains the most-used search engine
• But conversational AI is growing massively: over 800 million users weekly
• Businesses doing SEO + GEO capture 100% of digital traffic. Those doing SEO alone miss a growing share
• By 2027, analysts predict 40% of commercial-intent searches will go through AI rather than Google

An entity is an organization identified and recognized as trustworthy by language models:

• Your business is consistently mentioned across many web sources (directories, press, reviews)
• Your information is identical everywhere: name, address, phone number, website
• You have structured content that answers your potential customers' questions
• Technical data (JSON-LD schemas) signal your business identity to AI crawlers
• RankWithAI builds this entity identity so AI engines cite you naturally

• AI Search Optimization (ASO) is the English term for GEO
• It covers all techniques for optimizing visibility in AI answer engines
• RankWithAI practices AI Search Optimization for businesses on ChatGPT, Gemini, Claude and Perplexity

AI engines analyze several signals to select their recommendations:

• Citation frequency on trusted sources (industry press, reference directories, sector forums)
• Consistency of information across the web (NAP: Name, Address, Phone identical everywhere)
• Content relevance compared to the user's query
• Reputation measured via customer reviews (Google, Trustpilot, Yelp)
• Structured data on the website (JSON-LD schemas, semantic tags)
• The age and domain authority of the business website

• Yes. ChatGPT, Gemini and Perplexity regularly recommend local businesses
• Example AI queries: "best dentist in Austin", "plumber available on weekends in Chicago", "fine dining restaurant in Miami"
• Users perceive AI recommendations as neutral and expert, which drives high trust and conversion
• In 2026, over 45% of local purchase-intent searches go through an AI before Google

• Google My Business optimizes your presence in Google Maps and Google local searches only
• GEO optimizes your presence in the answers of all conversational AI engines (ChatGPT, Gemini, Claude, Perplexity)
• A well-optimized Google My Business helps GEO because AI engines consult Google to validate entities
• GEO goes further by structuring your presence across the entire web for all language models
• Recommendation: have both an optimized Google My Business AND active GEO to cover all channels

• Yes, Perplexity is especially important because it cites its sources directly in its answers
• Being cited by Perplexity generates direct traffic to your website
• Its audience is primarily professionals and decision-makers, a high-purchasing-power demographic
• A Perplexity citation is a powerful form of social proof: you are recognized as a trusted source by a leading AI engine

• Yes. Google AI Overviews uses the same signals as GEO: recognized entities, structured content, cross-citations
• Optimizations by RankWithAI simultaneously benefit your visibility on ChatGPT, Gemini, Perplexity and Google AI Overviews
• Google AI Overviews now appears on 60% of American searches and is growing rapidly worldwide
• Appearing in Google AI Overviews = maximum visibility at the top of Google results, above paid ads

• A traditional SEO agency optimizes for Google. RankWithAI specializes exclusively in GEO for AI engines
• We do not do Google SEO, paid advertising or social media management
• Our single mission: get your business into the recommendations of ChatGPT, Gemini, Claude and Perplexity
• This specialization makes us faster and more effective at this goal than a generalist agency

• First AI citations typically appear within 30 to 90 days depending on your industry and competition
• Visibility strengthens progressively and cumulatively month after month
• Unlike Google Ads, GEO results are lasting and continue even if you reduce your investment
• Low-competition industries (trades, local health services) often see results within 3-4 weeks

Yes. The monthly RankWithAI report measures:

• Your AI visibility score from 0 to 100 and its monthly evolution
• The number of prompts on which your business is now cited
• Platform breakdown: ChatGPT, Gemini, Claude, Perplexity separately
• An estimate of additional traffic generated by AI recommendations
• A benchmark vs your main competitors in your industry and geographic area

• The Starter plan at $99/month has no commitment and can be canceled anytime from your account Stripe
• The Growth plan at $990/year is an annual commitment billed once
• In both cases, you keep all GEO optimizations already completed, even after cancellation

• On Google Ads, you pay per click: from $5 to over $80 depending on your industry (locksmith, law, medicine)
• On AI, your recommendation is free once GEO optimization is in place
• $99/month RankWithAI = less than 2-3 Google Ads clicks in competitive industries
• GEO traffic converts 5x better than Google Ads because it's seen as an expert recommendation
• GEO results are cumulative and lasting. Google Ads stop the moment you stop paying

• GEO is particularly advantageous for small businesses because money alone is not enough to dominate AI
• On Google Ads, a large company can crush you with unlimited budgets. On AI, it's relevance and trust that win
• A well-optimized local business can outrank a national chain if their entity profile is better built
• The GEO landscape is still wide open in most industries: those who act now get a 1-2 year head start

• Yes. AIs regularly recommend online stores for specific product searches
• GEO for e-commerce means optimizing product listings, store descriptions and customer reviews for AI criteria
• AI traffic to e-commerce has very high purchase intent: the user already asked the question and received a targeted recommendation
• Niche-focused stores (organic tea, electric bikes, vintage photo gear) rank particularly well in AI results

• Yes, and that's exactly where GEO is most profitable. In competitive industries, a single Google Ads click can cost $50+
• GEO lets you appear in AI recommendations for $99/month — the cost of one or two Google clicks
• The winning move in competitive industries: differentiate by geography or niche (e.g. "employment attorney downtown Chicago" beats "attorney Chicago")
• The first to optimize GEO in a competitive industry locks in the top positions — first-mover advantage on AI is massive